There is a deep irony that underpins the whole “connected generation” thing we’ve got going on with all this social internet stuff - you know the one, I don’t have to really say it: the closer we appear, the further we get. Simple observational stuff. The thing that really bites though is the blurry gap between content providers and content sharers - it’s this horrible voice, as in “tone of writing”, wherein people write as if they’re writing to no one. Why? Because attention is the scarcest resource of the 21st century. I’m not annoyed by the philosophical implications (cf: aforementioned irony), but I’m bothered because we’re losing honesty, and more importantly, we’re losing our linguistic charm.

“Just watched @musoguy play at @venue. It was fantastic, but now I feel like #funnyfood.”

WHO THE FUCK FINDS THAT APPEALING??!!! THAT IS THE BASIC FORMULA TO 99% OF TWEETS FROM PEOPLE WHO ARE NOT FAMOUS BUT, YOU KNOW, MIGHT BE… ONE DAY… LIKE MAYBE I COULD BE A SCREEN WRITER OR SOMETHING… AND IF NOT THAT I’LL OPEN A CAFE - HOW HARD CAN IT BE? I’VE EATEN OUT HEAPS OF TIMES… ACTUALLY NAH, I WANT TO BE A MUSIC JOURNALIST…

BUT - there is diplomacy, yet - I don’t care about any of this. Why? Because I just landed work experience at the Ad Agency that I want to work at - Ogilvy - AND (capitalised conjunctions! everywhere!) my band, Goodthriller, is recording our first EP this weekend. So fuck yeah life!!!

Everything’s coming up Milhouse.

Also, this: